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Marketing Tips, Insights, and Trends

Paradigm Marketing and Design

Author: Lorena Mosquera
Date: March 17, 2022

The Best Way for Small Businesses to Manage Passwords

If you’re looking for a laugh, do a web search for “password meme.” Go ahead. We’ll wait. Our favorite is the one where a user is warned multiple times that their password is incorrect, but when they try to change it, the message says their new password can’t be the same as their old...

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Paradigm Marketing and Design

Author: Kacey Waleski
Date: March 10, 2022

Top Ten Inbound Marketing Channels for 2022

As marketers, we are always trying to work smarter, not harder, to get the biggest return for our efforts. We are always trying to innovate, whether it be through launching bold campaigns or experimenting with new digital marketing channels. And we are always trying to get to know our audiences...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: March 3, 2022

How to Create a Social Media Content Calendar for Your Business

Social media is a mighty marketing tool that often requires a delicate balancing act to maintain a steady flow of outreach, to react to real-time events, and to avoid feeling like you should post but you are stuck without ideas. Concentrating on social media management for your small business is a...

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Paradigm Marketing and Design

Author: Michael Scorcia
Date: February 24, 2022

Design Tips for Your Shopify Store

Shopify is one of the most popular cloud-based e-commerce platforms available today, used by over a million businesses in 175 countries. Many businesses love it because of its convenience and ease of use, even for those who are not tech-savvy. It also partners well with other popular website tools,...

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Paradigm Marketing and Design

Author: Lorena Mosquera
Date: February 17, 2022

How to Introduce New Technology to an Organization Successfully

Advancements in technology aim to make your life easier. They also help you do your work and run your business better and more efficiently – managing your data, improving your workflow, and engaging your customers. While many of your employees and colleagues fundamentally understand the value of...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: February 10, 2022

How to Use Demographics in Digital Marketing to Reach Your Target Audience

If someone asked you to tell them a little bit about yourself, what would you say? You may give your age and where you are from. You would probably describe what you do, your hobbies, and your family dynamic. You most likely would not describe yourself as a member of the “general public,” or...

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Paradigm Marketing and Design

Author: Michael Scorcia
Date: February 3, 2022

Deciding Between a Custom WordPress Theme or Custom Design When Creating Your Website

Is it time to create a website for your growing business, but you don’t know where to begin? Is your website screaming for an update, but you are paralyzed by all the options available? Designing a website can feel overwhelming. Can you do it yourself, or should you hire a professional website...

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Paradigm Marketing and Design

Author: Kacey Waleski
Date: January 27, 2022

Best Practices for Facebook Carousel Ads

Facebook algorithms seem to be constantly changing, making it harder for an organization’s content to be seen by either its target audiences or new ones. This leaves marketers in the position to be always searching for new and creative ways to make sure their outreach reaches its intended...

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Paradigm Marketing and Design

Author: Lorena Mosquera
Date: January 20, 2022

How to Plan Hybrid Events, Meetings & Conferences

If event planning were an awards show, hybrid events, meetings, and conferences would have taken home the Breakout Star of 2021 category. When the global pandemic hit in March of 2020, virtual events became the norm out of necessity. As planners began to figure out how to bring in-person events...

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Paradigm Marketing and Design

Author: Vicki Harte
Date: January 19, 2022

Marketing Sequencing: The Steps to Follow on Your Marketing Journey (and Where You May be Going Wrong)

Many small businesses tend to approach marketing with their most immediate need in mind—a logo, a tagline, or webpage, for example. But an effective marketing program that yields positive ROI needs a bigger-picture approach that moves beyond the tactical “one-offs” to an integrated program...

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Paradigm Marketing and Design

Author: Kaitlyn Partington
Date: January 13, 2022

The Benefits of Social Media Management for Small Businesses

There is no denying that social media is a huge part of our world today. According to Pew Research Center, approximately seven in 10 Americans use some form of social media. Another analysis estimates over 4.55 billion people (read that again – it’s not a typo) use social media in the world –...

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Paradigm Marketing and Design

Author: Rennica Johnson
Date: January 6, 2022

ALT Text Best Practices for Image Accessibility

Is your website accessible? Unless you are taking the proper steps, as many as 1 in 5 Americans with disabilities may not be able to use your website as intended. The more people use your website – particularly if you’re an ecommerce company – the more successful your business will likely be....

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995