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Certified Women Owned Business

Proud to be WBE and WBENC certified

We are proud to be 100% women owned, controlled, operated and managed. Founded by Rachel Durkan in 2009, the company has flourished under her leadership, becoming an award-winning marketing agency with Women’s Business Enterprise (WBE) and Women’s Business Enterprise National Council (WBENC) certification. Since, Rachel has been recognized as top 40 under 40 by the NJ Ad Club, Leading Women Brand Builder by Leading Women Entrepreneurs and Small Business Owner of the Year in 2016 by the Morris County Chamber of Commerce.

To become WBE and WBENC certified, we completed a thorough application process, which required us to meet the following criteria:

  • U.S. citizen
  • Business is at least 51% women-owned
  • Management and daily operation are controlled by one or more of the women owners
  • Comprehensive review of business documentation
  • Site visit and interview


Paradigm Marketing and Design

WBENC-certified WBEs are one of the fastest growing sectors of the economy today. As a certified women owned business, we are committed to working in diverse markets and helping to promote financial growth in fellow local and small businesses. Similarly, your decision to work with us highlights your company’s commitment to doing business in those same diverse markets and ensuring the economic growth of all communities.

“Diversifying [your] supply chain to include women and minority-owned businesses is not only the right thing to do, but it’s good for business,” Adele Gulfo, current Executive Vice President of Global Collaboration and Strategic Operations at Mylan, Inc., told The Story Exchange in 2013. “When women are economically empowered, they become engines of growth for their communities and country.”

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Paradigm Marketing and Design Over the past 7 years, Paradigm Marketing and Design has evolved into a complete turnkey agency, but this award winning shop is still small enough to give clients the individual attention and hands-on, detail oriented services they need to be confident in their marketing effort and competitive in their industries.
330 Changebridge Rd. Suite #101 Pine Brook, NJ 07058, USA
Rachel Phone: 973-250-4995